Marketing for Social Transformation

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by Jeketule J. Soko and Paul Katuse Read more

ISBN 9966-08-869-5; Year of Publication 2014; 136 pages

This book is a follow up of our first book Management for Social Transformation published in 2012. The question that the former book strived to answer was: what is management for, if it does not contribute to efficiency and effectiveness of organisations and consequently to the wellbeing of the lives of the people? This book asks a similar question: can marketing lead to transformation of communities? Written in simple style, the authors highlight the concept of marketing and its relevance to organisations. In particular the book points out the role of social marketing for behaviour change. Indeed, it is a hands-on book for marketing students, general readership and consultants.

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